3D street art around the 16th century was. Originally created by the Italian Renaissance in France and trompe l'rt Madonarro painter must be very popular and there is no magic Wiley captured the twenty-first century Admen.
3D street art has created a 3D effect from a 2D image when the camera is seen through the lens of A. It is very difficult and only one kind of art completed today by a handful of artists, includingJulian Beever, Edgar Muller and a team of artists, street advertising services in the UK. E 'painting an object close to the lens and compact objects and painted black and blue and far created a relaxed, the effect is a trick on the eyes and a mind blowing illusion of 3D depth. In recent years, advertising agencies, 3D artists the pavement turned to create highly effective advertising and PR campaigns.
So how it works and why it is soeffective?
3D street art in advertising works so brilliantly in two words: inform and entertain. Do not do what the best advertising? Entertain and inform and this is what the 3D sidewalk art is so good. When a consumer sees a piece of street art 3D, see the image and shape, etc. of the content, but only when they are advised to look through the lens of the camera takes their phone with magic. There is always a time "Aha" that theJump in 3D image in the eyes, that's what makes it so fun. The next phase of the process is consumer demand, "how it works and what is this? '. This is an opportunity for a brand ambassador in the process of 3D and explain to them the message of the brand.
OK, so 3D street art works great in a campaign of experiential space or a live event, the benefits are the others?
Not only are consumers entertained and informed by the work of art, the nextStep is to interact with the image. Encouraged by the artist and ambassador for the brand, they do for the image and be photographed with him. The photo is made to the phone for consumers and the photo will be on Facebook, Twitter and Flickr uploaded to show their friends and family. The result? Start a viral campaign.
There are other options, 3D Street Art works for a label?
Probably the biggest advantage of using 3D in your advertising or PRCampaign in the media is free. Why do the images work so well in the photographs, the exhibition press almost expected.
Advertising services via 3D street art, Blue Peter has been identified in all the national newspapers in Britain and Regional and exposure to television programs such as BBC News, Sky News and! They have some good case studies, such as 3D street art campaign can be used effectively for your neighbor.
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