Strategies For Increasing Your Conversion To Email

This is once you get traffic to your site. The next thing you need to do is make sure that they actually get converted into email subscribers. Let's look at a few strategies here.

#1 - Create A Compelling Reason To Opt- In

The promise of closing the loop, we talked about that. You want to create something of value. As I said, especially for YouTube for FreeMagicLive, we created the Street Magic Manual, which is like I think about a 70-page report. People can subscribe for it and download it and it's very valuable. People often want to pay money for it, but we give it away for free.

Make it as valuable as you can. That's very, very important. Make it compelling for people to opt-in. That can really increase your op t-in rate.

You can also create a video if you want to or an audio product. It doesn't have to be a PDF document. What I found with documents is they spread a lot easier, people can click on the inside. It gives you that credibility of being an author as well.

#2 - Offer An Irresistible Free Resource

That's kind of the same thing. Maybe the previous one talks about making sure that it's a compelling reason for people to o pt-in. Let's go look at the website. If you look at our website, we make it kind of compelling here.

We have a nice headline, "Get free instant access to the brand new Street Magic Manual now." Free instant access, so you've got to look at your copywriting here, which is one of the tips as well. Make it compelling, make it a free resource, and get people to opt-i n. Give them something they want and make it irresistible.

#3 - Test And Optimize Your O pt-In Box Placement

What I found so far for me that works the best and from what I've learned is to have your o pt-in box right at the top of your page, but on the right hand side.

If you think about how people's eyes move, the first thing they normally see is sort of at the left top here, and they start reading stuff, and it kind of ends over on the right hand side over here. So you want to make sure that the placement of your op t-in box is right at the top of your website on the right hand side, but test this.

See if you get different results and think about where you need to place your op t-in box. We've got our best results over here on the right hand side at the top. Maybe there's a few more things I can do. Maybe I can move it up even higher, so it's even more obvious.

#4 - Test And Optimize Your Op t-In Box Design

I've gone through a bunch of different designs here for this opt- in box. One thing that I removed, because it didn't look as nice, but it really worked well, was a dotted line around my opt- in box here. A dotted line. That looked ugly, but it grabbed people's attention. The more people who saw it, the more people opted in.

So think about your design. Think about your layout. Think about where the button is. Think about where the text is and all those sorts of things.

I think Yaro Starak actually has a very good one, a very compelling opt-in box. Let's go look at his design. Look at different websites and what they're using and use some of their ideas. I think Yaro has a particularly good one. Ours is just really simple, because we didn't want to spend too much time on it, but look at Yaro's one. It's been professionally designed for him, but it looks good.

There's a little video at the top here that plays, and some compelling text and the opt-in form. It looks very good, and a picture of the free report. You can do something similar.

#5 - Add A Compelling Video To Go With Your Opt-In Box

This is something that can increase the conversion to op t-ins tremendously. What do I mean by this? Yaro has a video. We have a video there. It's basically JayJay talking about the free resource, the Street Magic Manual, and telling people what they're going to get and telling them to enter their first name and email address to get instant free access. So have video there.

#6 - Improve Your Op t-In Box Copy

I've touched on that a little bit. All this means is to work on how well the text for your opt in box converts. I've seen op t-in boxes where basically all it has is the name and email address and the button. That's not good enough.

You need to have a nice headline that's compelling, and you need to have benefit driven text over here that tells people what they're going to get. So think about that. Maybe hire a copywriter to do a good job for you there. Make it compelling.

#7 - Create A Pop-Up Opt-In Box

A lot of people may not like this. It may go a little bit against your grain, but I'll tell you what, our opt -in rate doubled the day that we did it. If you go to FreeMagicLive for the first time, it'll actually pop up with a pop-up window. You can't see it now. It's basically the same video here, same op t-in box, asking you to opt -in. That's doubled our opt -in rate.

You can do that through AWeber. It's just one of the types of forms that you can create. It's doubled our opt -in rate. Even though a lot of people may not like it, it works.

#8 - Tell People What To Expect During The Sign-Up Process

This will also help increase the number of people who actually confirm their email addresses. If you watch this video on FreeMagicLive, you'll see that JayJay at the end talks about what's going to happen when they enter their details.

It tells them, "Afterwards you'll get sent a confirmation email. You need to click on that link so that you can confirm your email, and then you'll get directed to the welcome page and you'll get sent a welcome email." We tell them exactly what's going to happen. It sets the expectation so that it'll increase the chances of people checking their spam folder. They're going to find that email and make sure that the email address is confirmed. This is just some basic internet marketing tricks you can use. That's it.

Those are all the strategies. I think that there's quite a bit more than 37. I didn't count them, but there's a lot of them. At first, you might look at all of this and think, "Wow, this is kind of overwhelming. You know, there's a lot of information here. Where do I start?" So this is my recommendation.

This video is being recorded. It's going to get transcribed as well. You'll have access to all of these strategies and all of this information.

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Strategies to increase the conversion on your web site traffic

# 1 - Include your full URL in the description

Let's take a look at some of these. The first thing you have seen, is to add the URL of your website in the description field. What does it take? It 's simple and straightforward if in our example here, each and every video we have at the beginning of the link to our site.

As will be seen once the http:// is located on the website. You have to change anything. If you have not it will not beClick. And you also have to be right on top, so you can see if it is minimized and people still click on it. Inside the video, tell the people click on it. Tell them in the area of description, and show it, then go to the website. Very, very important.

# 2 - Add your URL in each of your video

This is a different matter. This is to make a little 'more complicated. This video has no particular. I just want to show you another. Let us show you thishere is a good example.

Here Jayjay teaches people how to roll the coin is the currency. Let's just go to the center and see if it starts to play for us. As can be seen here, embedded in the video - so we have this with the video editing - we have our website address. We tell people: "There is a site Go check it out, free magic live .." This is in the video. You need to do the editing. This is the next.

To create an incentive for your visit - # 3Website

In our case, we now have a free report. We did the manual of Street Magic, and so we say to the people: "If you want to manually Magic to gain access to the road, is a free report you can go to the zone site by clicking on the link in the description." This will be the people directly to the page where you can download the report noted. It 's so simple. Once again, the way to tell people to subscribe to your favorite video and vote and itsay. Tell them to just go to your site and registered. Make it convincing. Make it a really worth. Tell them what's inside the report or the common resource, whatever it is.

It could be a video. This is where you're building your list. I think this could be the other fellow older opt-in page. Let's see what this aspect. I think the magic is easy and free to live here and people opt in for the free report. Very simple.

# 4 - Creating aOpen-loop, which people close to your site

This is really cool. Here the trick is Zeigarnik returns. Basically, your video is all you want, you can show a part of a secret and say, "For the rest of the mystery, you have to go to this site, opt-in for the report, and the rest of the secret." That's all I mean, dass

Basically, you use the effect Zeigarnik to your advantage. This can often help increase the chances of going to yourWebsite and subscribe to the newsletter. Make sure you have something of value that you have with people.

Make sure it's worth it. We often have people who write back to us and said, ".? Wow, we can not believe this is free you can be sure that I really do not pay" This is the kind of reaction you want to receive. We get this kind of reaction from people. We do this with our free reports.

# 5 - # create the psychological trigger to get people to do something

Because weRunning time a bit, 'I'm about to tear this very short. In fact, what I suggest you do is read a book called Influence: The Psychology of Persuasion by Robert B. Cialdini. I just want to type that for you in Google search, so you can see something like this. Robert Cialdini, here is his website.

He wrote this book called Influence. You want to get a copy of this book, because you have many, many other options than to help. I do not want to gomuch more detail here. I recommend reading this book, and these are the six weapons of influence speaks discussion:

• Reciprocity

• Commitment and Solidarity

• scarcity

• Social proof

• Authority and taste

Can be used within the video to encourage people to return to your site

subscribe to the newsletter.

# 6 - People Collect imprint on your site

Believe it or not, this is important. This isWhat is the point. Another advantage of this, it would not have thought that once you have a list of people on your list to create e-mail whenever a new video that you can send an e-mail to them.

Once we have a new video, we will send it to 15,000 people. Some of these people are and this video. What to do this are going to our video? This will include our video in one day increase very rapidly. And 'this sort of snowball effect.

Subscribers to the mostYou must e-mail that you think you get more views, the better able to Google and YouTube. Then it's just going to do even better. You see how strong the system? I hope you can see the power of this.

# 7 - Write a description of your channel as a Sales Letter

I have already covered when I speak of Maria Andros page '. Again, make sure that the description of the channel is almost like a sales letter. If people come to your channel,are going to want to read what they're doing.

Just to get this growth of YouTube and how the mainstream of people, eventually, come on, is becoming older and more people from other African entry to YouTube, and want to know more about you. We want to make sure that you are a real person.

Just make sure you wrote the profile of your face really well. Maybe even hire a copywriter who writes for you. Here's howis important.

Link to your website from your banner YouTube - # 8

This is only for partners. I'll show you something that you can be happy when one day become a partner. As you can see, when I go into my side, there are a banner here. This banner here, if you please, it just takes people to my site, my Jayjay and the site where the opt-in page.

So people can click on it and go directly to opt-in page where they canOpt-in for content. You can get this feature if you have a partner. If you are not yet a partner, you do not get this feature. Well, if you have a partner, you also have this type of functionality, where you can create a small box of it and the same, click on it and it is the optin page. Very powerful.

Then the third thing that is really cool video for each individual, we give this, you can still see a small banner. You can get all these flags and the likeBanner here. If the people who really only goes back to click on my channel. Once back in the channel, they will click on the banner and go to the site. Once you have a partner you can access all these functions. Very cool.

link to your website from their own area of advertising copy - # 9

There is another, just for the partners. You get a special promotional text area, this link to your website from there. Let me show you something like this. Thisonce again, for members only, but it's something you can be happy.

If you use these strategies, you can generate traffic, and your views, you can become a partner as well, and you'll have access to it. And 'this area here. I can write so basically any text you want. I can because I like writing. I can link to the opt-in page. E 'drive traffic to an opt-in page.

People come to visit my YouTube channel, then they are readthat, and it is a position with a convincing link. Click to return to the site. So how can you, everything is optimized for the traffic to my site, where people opt-in.

Strategies For Increasing Conversion To Website Traffic

#1 - Add Your Full URL In Your Description

Let's have a look at some of these. First thing, you've seen this, is to add your website URL inside your description area. What does this look like? Very simply and straightforwardly, if you look at our example here, every single video we have right at the beginning the link back to our website.

As you'll see once again, the http:// is right in front of the website address. You need to have that. If you don't have that it won't be clickable. And you also need to have it right at the top so that when this is minimized people can still see it and click on it. Inside the video, tell people to click on it. Tell them inside the description area, and point to it, click on it to go to the website. Very, very important.

#2 - Add Your URL Inside Each Of Your Videos

This is another thing. This is a little bit more tricky to do. This particular video doesn't have it. Let me just show you another one. Let's show you this one here is a good example.

This is where JayJay teaches people how to do the coin roll, running the coin. Let's just go to the middle and see if it starts playing for us. As you can see there, embedded inside the video - so we did this with the video editing - we have our website address. We tell people, "There's the website. Go check it out, FreeMagicLive." That's inside the video. You need to do that with your editing. That's the next one.

#3 - Create An Incentive To Visit Your Website

In our case, we now have a free report. We've got the Street Magic Manual, and so we tell people, "If you want to get access to the Street Magic Manual, it's a free report, you can go to the website by clicking on the link in the description area." That'll take people straight to the page where they can then download the free report. Simple as that. Once again, just like you tell people to subscribe to your videos and to rate it and to favorite it, tell them. Tell them just to go to your website and to sign up. Make it compelling. Make it really valuable. Tell them what's inside the report or the free resource, whatever it is.

It could be a video. This is where you're building your list. I think this one might be linking to another older opt-in page. Let's just see what that looks like. I think it just goes straight back to FreeMagicLive and on here people can opt-in for the free report. Very straight forward.

#4 - Create An Open Loop That People Can Only Close On Your Website

This is really cool. This is where the Zeigarnik trick comes in again. Basically, with your videos, all you do is you may reveal a part of a secret, and say "To get the rest of the secret, you have to go to this website, opt-in for the report, and get the rest of the secret." That's all I mean by that.

Basically, you use the Zeigarnik Effect to your advantage. That can often help people increase the chances of going to your website and signing up for your newsletter. Make sure that you have something valuable that you're offering people.

Make sure that it's worthwhile. We often get people writing back to us saying, "Wow, we can't believe this is for free. Are you sure I wasn't supposed to pay?"That's the sort of reaction you want to get. We get that sort of reaction from people. We do that with our free reports.

#5 - #Create Psychological Triggers To Get People To Take Action

Because we're running out of time a little bit, I'm just going to rip over these real quick. In fact, what I recommend you do is to read a book called Influence: The Psychological of Persuasion, by Robert B. Cialdini. Let me just type that in for you into Google search so you can see what this looks like. Robert Cialdini, here's his website.

He wrote this book called Influence. You want to get a copy of this book, because it'll help you in many, many other ways as well. I'm not going to go into too much more detail there. I recommend you read that book, and it'll talk about these six weapons of influence that he talks about:

• Reciprocity

• Commitment and liking

• Scarcity

• Social proof

• Authority and liking

You can use these inside your videos to encourage people to go back to your website

and to sign up for your newsletter.

#6 - Collect People's Contact Details On Your Website

Believe it or not, this is important. This is what the whole point is. An added benefit of this that you might not have thought about is that once you have a list of people on your email list, every time you create a new video you can send an email to them.

Once we create a new video, we send it to 15,000 people. A portion of those people will go and watch that video. What's that going to do to our video count? That'll increase our video count within a day very quickly. It kind of has this snowball effect.

The more subscribers you have to email, the more views you're going to get, the better you're going to rank inside YouTube and Google. Then it's just going to get better and better. Do you see how powerful the system is? I hope you can see the power of this.

#7 - Write Your Channel Description Like A Sales Letter

I've covered that already when I talked about Maria Andros' page. Once again, make sure that your channel description here is almost like a sales letter. When people come to your channel, they're going to want to read about what you're doing.

Especially with this growth of YouTube and how the mainstream of people end up coming onto it, we're going to get more and more older people, and more people from other niches getting into YouTube, and they'll want to read more about you. They'll want to make sure that you're a real person.

Really make sure that you have this profile area of yours really well written. Maybe even hire a copywriter to write it for you. That's how important it is.

#8 - Link To Your Website From Your YouTube Banners

This is only for partners. I'm going to still show you so it's something you can look forward to one day when you become a partner. As you can see, if I go to my channel page, there's a whole banner here. This banner here, if I click on it, it takes people straight back to my website, to my and JayJay's website, to the opt-in page.

So people click on it and go straight to the opt-in page, where they can opt-in for the content. You get this functionality if you're a partner. If you're not a partner, you don't get this functionality. Now if you're a partner you also get this sort of functionality where you can create a little box like this and the same thing, you click on it and it goes to the optin page. Very powerful.

Then the third thing that's really cool is for each individual video, let's go to this one here, you'll see another little banner. You get all these little banners and this banner here. When people click on that it actually just goes back to my channel. When they get back to the channel, they'll click on the banner and they'll go to the website. Once you're a partner you get access to all these features. Very cool.

#9 - Link To Your Website From Your Promotional Text Area

There's another one, only for partners as well. You get a special promotional text area, so link to your website from there as well. Let me just show you what that looks like. This once again is only for partners, but it's something you can look forward to.

If you use these strategies, you can build up your traffic and your views, you'll be able to become a partner as well, and you'll get access to this. It's this area here. This allows me to basically write any text that I want. I can write as much as I want. I can link to the site, to the opt-in page. It drives traffic right back to the opt-in page.

People come to visit my YouTube channel, then they read that, and it's a compelling heading with a link. They click on it and go back to the site. So as you can see,everything is optimized to drive traffic back to my site where people opt-in.

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Strategies to increase your conversion e-mail

This is the time you have visitors to your website. The next thing you need to do is make sure that they are effectively converted to e-mail subscribers. Let's look at some strategies available.

# 1 - Create a compelling reason to opt-in

The promise of the circuit is closed, we talked about. You want to create something of value. As I said, especially for YouTube by magic free live, we have the Street Magic-guide, which is like reporting side, I think a 70 -. You canSubscribe for it and download and is very precious. Often they want to pay money to do it, but give away free.

Make it as useful as possible. This is very, very important. Making it compulsory for people to opt-in. This can really increase the rate of t-op

You can also use a video or if you want an audio product. It does not have a PDF document. What I found with documents, it spread much easier, then the people inside. It gives you theThe credibility of a writer to be as good.

# 2 - an irresistible source of supply

This is kinda the same. Perhaps the earlier discussions on ways to ensure that there is a compelling reason for people-in or PT. Let's look at the website. If you see on our site, we make it interesting here.

We have a beautiful title, "Get Free instant access to the brand new Street Magic manual now." Free instant access so you must consider your opinion copywritinghere, which is one of the tips. Making it compulsory is a free resource, and the people to choose the No- Give them something to do what they do and make it irresistible.

# 3 - Test and optimize your pt O-Box In Placement

This is what I found so far to me that the best job and what I've learned that your right O-PT in-box on top of your page, but on the right.

If you think about how people move their eyes, the first thing you see is usually a sort of leftSee here, and start reading things, and you end the kind of right here. We want to ensure that the placement is your right op t-in-box on top of your site on the right side, but this test.

See if you get different results, and think about where you need your space op t-in-box. We have our top results here on the right side up. Maybe there are some things I can do. Maybe I can make it even higher, so it ismore evident.

# 4 - Test and optimize the design op t-in-box

I have gone through a number of different designs here in this opt-in box. One thing that I removed because it seems so nice, but it worked really well, was a dotted line around my opt-in box is located. A dotted line. It looked ugly, but it grabbed people's attention. The people most watched, most people have decided to

So think about your design. Think of your layout. Think about it, find the button.Think about where the text and all sorts of things.

I think that Yaro Starak's actually very good, very compelling opt-in box. We're going to look at his design. Check out different websites and what they use and use some of their ideas. Yaro I think that was particularly good. Our only really easy, why not spend too much time, but look at Yaro is one. It 'been professionally designed for him, but it looks good.

There is a small video toTop plays, and some persuasive text and opt-in form. It looks very good, and a picture of the free report. You can do something like that.

# 5 - Adding a fascinating video with your opt-in GO-Box

This is something that the conversion to t op-ins can be increased enormously. What should I do? Yaro added a video. We have a video. It is essentially about Jayjay in the spring, Street Magic hand, and say what they arestore and tell them your name and email address for your account to get instant free access. There are so video.

# 6 - Increase your copy of t-Op In Box

I clicked on that a little 'touched. All this means, as we work converts the text to the opt-in box. I saw t op-in boxes, where basically everything that has the name and e-mail and the key. This is not good enough.

You must be a nice title, exciting to have, and you drove text benefitshere is that people told us what they are doing. So think about it. You can hire a copywriter to do a good job for you. Make it convincing.

# 7 - Creating a pop-up Opt-In-Box

A lot of people can not. You can go a bit 'against your line, but I'll tell you what our double opt-in rate of the day, we did it. If you go for the first time the magic of free live, will actually pop up with a pop-up. You can not see now. It 's basically the same video heresame op t-in-box, where you opt-in. This is our double opt-in rate.

You can do this Aweber. There is only one of the types of forms that can create. It is our double opt-in rate. Although many people can not hear, it works.

# 8 - to tell people what you expect in the process of recording,

This also contributes to the number of people who actually confirm their e-mail. If you like this free video on magic time clock to see that when JayjayFine says that what will happen when they enter their data.

He tells them: "You will receive a confirmation email sent when. You must click on this link to verify your e-mail, and then you will be redirected to the home page and you will receive a welcome email sent to achieve. 'We tell them exactly what will happen. It sets up expectations, so that it can increase opportunities for people to check their spam folder. You will find this e-mail and make sure theE-mail address is confirmed. This is only a few basic Internet marketing tricks, you can use. That's it.

These are all strategies. I think it's a bit 'more like the 37th I have not counted, but there are a lot of them. At first, we could see from all this and think, "Wow, this is kind of overwhelming, you know, there are a lot of information here is where to start ..?" So this is my recommendation.

This video was recorded. There will also be rewritten to obtain. They arehave access to all these strategies and all that information.